PERSONAL JEWELRY BUSINESS . . .
PRODUCT DESIGN, PACKAGING, & BRANDING
Earrings are made from wood, laser-cut and hand painted.
The logo for OKICU had to be legible (to read, "Okay, I see you") and had to highlight the purpose of the business: to encourage people to celebrate their true selves.
Be True. Make Em Say ,"Okay I See You"
INITIAL IDEA / SKETCH
LASER - CUT
Each earring design has a designated character to go with it. They are digital sketches, created from the unique shapes.
These characters uphold the message of the brand by promoting individuality and confidence.
Each purchase comes with a character card.
(all model and product shots done by me)
The photography for OKICU draws attention to not only the earrings, but to the individuals wearing them.
The brand encourages self expression. The models were advised to be themselves and do what comes naturally to them.