©2019 by Anya Schmidt. Proudly created with Wix.com

PERSONAL JEWELRY BUSINESS    .   .   .

PRODUCT DESIGN, PACKAGING, & BRANDING

Earrings are made from wood, laser-cut and hand painted. 

LOGO DESIGN

The logo for OKICU had to be legible (to read, "Okay, I see you") and had to highlight the purpose of the business: to encourage people to celebrate their true selves.

PROCESS SKETCHES

SLOGAN :

Be True. Make Em Say ,"Okay I See You"

EARRING DESIGN

INITIAL IDEA / SKETCH

DIGITAL RENDERING

LASER - CUT

PAINTED EARRINGS

CHARACTER DESIGN

Each earring design has a designated character to go with it. They are digital sketches, created from the unique shapes.

 

These characters uphold the message of the brand by promoting individuality and confidence. 

Each purchase comes with a character card. 

PACKAGING

BAG DESIGN

STICKER DESIGN

PHOTOGRAPHY

(all model and product shots done by me)

The photography for OKICU draws attention to not only the earrings, but to the individuals wearing them.

The brand encourages self expression. The models were advised to be themselves and do what comes naturally to them.